As a Performance Marketing Specialist (f/m/d), you play a key role in strengthening the growth journey at HMS Industrial Networks in the division Industrial Network Technologies. You help transform marketing into a measurable business contributor by combining data, digital channels, and automation into scalable performance programs.

Your focus is clear: generate demand, optimize marketing impact, and make results transparent. You take ownership of performance-driven marketing initiatives while working closely with a global, skilled team across Global Marketing, Commercial Platforms, and Sales. Together, you turn insights into action and continuously improve how we reach and engage our customers worldwide.

Your Key Responsibilities

• You develop and implement data-driven marketing approaches and actively support the team as a skills multiplier through training and sparring
• You define and establish measurability concepts for marketing activities, including KPIs, metrics, and models to quantify marketing value contribution across channels, marketing automation, and CRM
• You take strategic and operational responsibility for digital performance channels, including SEO/GEO, SEA, and paid social media, with ownership of lead and demand generation as well as media budgets
• You support the development and optimization of campaigns through data analysis (zero-, first-, and third-party data), translating insights into clear, actionable recommendations
• You act as a sparring partner for marketing colleagues, supporting them in interpreting performance data and applying insights in their daily work
• You help establish automated marketing performance reporting, collaborating with Commercial Platforms to connect source systems and roll out Power BI dashboards that create transparency in marketing performance

Your Qualifications

• Degree or comparable qualification in Marketing, Business Administration, Data Analytics, or a related field
• Proven experience in performance marketing, digital marketing, or marketing analytics, ideally in a B2B or technology-driven environment
• Strong understanding of KPIs, attribution, lead management, campaign evaluation and marketing value contribution across digital channels
• Hands-on experience with SEO/GEO, SEA, and Paid Social in a performance marketing context
• Hands-on mindset with the ability to work both operationally and strategically, with a structured, proactive and reliable working style with a strong drive for continuous improvement
• Experience with marketing automation, CRM systems, and reporting tools (e.g. Power BI)
• Comfortable working in a cross-functional, international setup
• Experience using data and AI-supported features to optimize digital marketing performance is a plus
• Professionally fluent in English (German is a plus)

Application

Please send us your application via THIS link.

Want to shape how people, applications and data work together across a global organization? Then you should apply for this position as a Business Applications & Data Manager at HMS.

ABOUT US

HMS stands for Hardware Meets Software and we work to make the World more connected, productive and sustainable. Our industrial communication products enable millions of machines such as robots, drives and air-conditioners to get connected to software and systems – A necessity to meet the future demands for energy efficiency and sustainability.

We are an innovative growth company headquartered in Halmstad, Sweden with 1100 employees in more than 20 countries. 

You will be working in our global Group IT function, placed in Halmstad, Sweden. Our Group IT function consists of 40 colleagues spread across the world, delivering modern, secure, and business‑aligned IT services across HMS. We drive efficiency, innovation, and growth by providing robust IT infrastructure, end user support, and continuously evolving business applications and data capabilities.

ABOUT THE POSITION

As Business Applications & Data Manager at HMS, you lead and empower the team responsible for our business‑critical applications and data platforms. Your focus is to create a thriving, collaborative environment where people feel ownership, clarity, and purpose.

Your team ensures that our enterprise systems – such as Dynamics 365 Finance & Supply Chain, Dynamics 365 Sales, Customer Service and Customer Insights, as well as our CMS, PIM and eCommerce platform – run reliably, securely, and in line with business needs. They also ensure accessible, secure and well‑governed data through our global data platform, Microsoft Fabric, and Power BI, as well as stable integrations across the system landscape.

Your mission is to create an environment where the team thrives, collaborates effectively, and consistently delivers real business value through clear goals, measurable KPIs, and strong stakeholder engagement across the organization.

You will:

• Build, motivate and develop a high‑performing team with clear ownership and direction.
• Act as a connector between business and IT, ensuring alignment from senior management to operational teams.
• Prioritize and structure work so the team can deliver predictable outcomes without unnecessary stress
• Communicate openly and proactively, creating clarity and trust among stakeholders
• Coach and mentor team members to grow their skills, confidence and collaboration.
• Ensure our applications, data initiatives, and integrations deliver measurable business value – not only technical output.
• Manage vendor relationships, agreements, and performance follow‑up.
• Oversee budgets and cost control to ensure value from our investments

While the team owns the technical depth, you create the conditions, focus and collaboration needed for their success.

ABOUT YOU

You are an inclusive, approachable leader who believes that strong teams outperform strong individuals. You build trust, create clarity, and help people work together toward shared goals. You communicate clearly, stay calm under pressure, and thrive in complex, international environments.

You bring solid experience from enterprise‑grade ERP and CRM landscapes, ideally in global organizations where processes span multiple countries. Experience with the Dynamics 365 suite is a strong advantage and will help you quickly understand our ecosystem.

You thrive when you support people’s success, create alignment, bring clarity to complexity, and foster collaboration and shared ownership.

You bring:

• Proven leadership experience and a passion for building positive, high‑performing team cultures
• Strong communication, relationship‑building, and stakeholder management skills
• A background working with ERP/CRM platforms in global companies with cross‑country processes
• Experience in vendor management, including contracts and performance follow‑up
• Confidence in budgeting, cost control, and financial oversight
• A collaborative, pragmatic, solution‑oriented mindset
• Ability to bring direction and structure in a changing environment
• Fluency in English
• A relevant academic degree within IT, Information Systems, Computer Science or similar

It is an advantage if you also have:

• Experience from manufacturing or other complex, process‑driven industries
• Hands‑on experience with large‑scale Dynamics 365 implementations or continuous improvement
• Experience with modern data platforms such as Microsoft Fabric and Power BI

WELCOME TO HMS!

At HMS, we put Heart, Mind & Soul into what we do. These core values not only make for a pretty good abbreviation (yes, HMS), but also describe how we do things. More in this video.

At HMS Industrial Networks, our people are at the heart of our success. We recognize the tremendous contributions of our employees and are committed to fostering a vibrant, innovative, and welcoming culture where everyone can grow and develop both personally and professionally. We value diverse perspectives, collaboration, and innovation, empowering individuals to thrive in a flexible, supportive environment while shaping the future of industrial IoT and connectivity.

Do you want to make an impact as a Regional Sales Manager in our Industrial Data Solutions division? Are you passionate about building strong customer relationships, hunting new business, working with Key Accounts, solving challenges with innovative technologies like IT Network & Security, Diagnostics, or Industrial IoT architectures, and working in a collaborative international team?

Join a fast-growing company that values teamwork, diversity, and continuous learning. We’d love to hear from you!

About HMS Industrial Networks

At HMS Industrial Networks, our mission is to enable industrial connectivity and empower data-driven transformation. Through our IDS (Industrial Data Solutions) division, we deliver innovative solutions via trusted brands like Ewon, Red Lion, N-Tron, and Anybus Wireless. We’re redefining industrial intelligence by integrating hardware, software, and services for industries such as Food & Beverage, Water/Wastewater, Energy, Oil & Gas, and Logistics.

We are an international company with a strong cultural foundation built on Heart, Mind, and Soul. Collaboration, innovation, and continuous development are at the heart of how we grow — and how we support our people.

Position Overview

We are seeking Regional Sales Managers (RSMs) to join our UK IDS team and drive direct business growth. Each RSM will own a dedicated territory: either West UK, East UK, or Scotland & Ireland.

The RSM will be responsible for identifying and developing new business opportunities (hunter profile), finding and growing strategic Key Accounts, and acting as a consultative partner to customers by offering cutting-edge industrial connectivity and IoT solutions. This role suits candidates who thrive in customer-facing roles, are commercially strategic, and comfortable navigating both OT and IT stakeholder groups. Also, there will be a channel partnership support required on their regional areas.

Key Responsibilities

• Regional sales responsibility (West/North UK)
• Proactively hunt and acquire new direct customers and key accounts in industrial verticals.
• Develop and execute a strategic growth plan within vertical industries including Food & Beverage, Water/Wastewater, Energy and Logistics.
• Position HMS as a trusted technology advisor, combining hardware, software, and services into integrated solutions.
• Collaborate closely with product specialists, application engineers, and marketing to deliver customer-centric solutions.
• Represent HMS at industry events, exhibitions, and regional customer meetings.
• Maintain and update CRM records, pipeline reports, and forecasts.

Candidate Profile – Must-Have Attributes

• Proven track record in technical/solution sales within industrial automation, IIoT, networking, or cybersecurity.
• Strong relationship builder with consultative, strategic selling approach.
• Self-motivated with the ability to independently manage a regional territory.
• Clear communicator – able to translate technical concepts into customer value.
• Experience with or understanding of IT networks, industrial protocols, remote access, diagnostics, or cybersecurity solutions.
• Driving license and ability to travel regularly (50-60%).

Education & Experience

• Degree (or equivalent experience) in Engineering, Business, or related technical field.
• Experience in B2B solution selling, preferably within industrial tech.
• Familiarity with key verticals: Water, Energy, Manufacturing, Logistics, Oil and Gas etc.

What We Offer

• Competitive base salary with Bonus structure (Base Salary Band: £45 to £55K Annually depending on the experience and expertise)
• Hybrid working model and regional autonomy
• Company car (based on contract)
• Pension scheme
• 25 days holiday plus bank holidays
• Continuous training and career development
• A supportive, international team culture rooted in innovation and collaboration
• Bupa Healthcare
• HMS Shares incentives

About the Application process

HMS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in pushing the boundaries of technology and making a significant impact in the industry. Apply today with your application in English and be part of a team that values your unique perspective and expertise!

The selection process will be conducted ongoing, so do not wait to submit your application!

If you want to know more about the role, please contact Bilal Khan, Commercial Director UK, bilal.khan@hms-networks.com, if you want to know more about the recruitment process, please contact responsible HR.