Regional Sales Manager West/North of UK

Location

Coventry, UK

Department

Sales

Apply by

2026-02-28

At HMS Industrial Networks, our people are at the heart of our success. We recognize the tremendous contributions of our employees and are committed to fostering a vibrant, innovative, and welcoming culture where everyone can grow and develop both personally and professionally. We value diverse perspectives, collaboration, and innovation, empowering individuals to thrive in a flexible, supportive environment while shaping the future of industrial IoT and connectivity.

Do you want to make an impact as a Regional Sales Manager in our Industrial Data Solutions division? Are you passionate about building strong customer relationships, hunting new business, working with Key Accounts, solving challenges with innovative technologies like IT Network & Security, Diagnostics, or Industrial IoT architectures, and working in a collaborative international team?

Join a fast-growing company that values teamwork, diversity, and continuous learning. We’d love to hear from you!

About HMS Industrial Networks

At HMS Industrial Networks, our mission is to enable industrial connectivity and empower data-driven transformation. Through our IDS (Industrial Data Solutions) division, we deliver innovative solutions via trusted brands like Ewon, Red Lion, N-Tron, and Anybus Wireless. We’re redefining industrial intelligence by integrating hardware, software, and services for industries such as Food & Beverage, Water/Wastewater, Energy, Oil & Gas, and Logistics.

We are an international company with a strong cultural foundation built on Heart, Mind, and Soul. Collaboration, innovation, and continuous development are at the heart of how we grow — and how we support our people.

Position Overview

We are seeking Regional Sales Managers (RSMs) to join our UK IDS team and drive direct business growth. Each RSM will own a dedicated territory: either West UK, East UK, or Scotland & Ireland.

The RSM will be responsible for identifying and developing new business opportunities (hunter profile), finding and growing strategic Key Accounts, and acting as a consultative partner to customers by offering cutting-edge industrial connectivity and IoT solutions. This role suits candidates who thrive in customer-facing roles, are commercially strategic, and comfortable navigating both OT and IT stakeholder groups. Also, there will be a channel partnership support required on their regional areas.

Key Responsibilities

Regional sales responsibility (West/North UK)
Proactively hunt and acquire new direct customers and key accounts in industrial verticals.
Develop and execute a strategic growth plan within vertical industries including Food & Beverage, Water/Wastewater, Energy and Logistics.
Position HMS as a trusted technology advisor, combining hardware, software, and services into integrated solutions.
Collaborate closely with product specialists, application engineers, and marketing to deliver customer-centric solutions.
Represent HMS at industry events, exhibitions, and regional customer meetings.
Maintain and update CRM records, pipeline reports, and forecasts.

Candidate Profile – Must-Have Attributes

Proven track record in technical/solution sales within industrial automation, IIoT, networking, or cybersecurity.
Strong relationship builder with consultative, strategic selling approach.
Self-motivated with the ability to independently manage a regional territory.
Clear communicator – able to translate technical concepts into customer value.
Experience with or understanding of IT networks, industrial protocols, remote access, diagnostics, or cybersecurity solutions.
Driving license and ability to travel regularly (50-60%).

Education & Experience

Degree (or equivalent experience) in Engineering, Business, or related technical field.
Experience in B2B solution selling, preferably within industrial tech.
Familiarity with key verticals: Water, Energy, Manufacturing, Logistics, Oil and Gas etc.

What We Offer

Competitive base salary with Bonus structure (Base Salary Band: £45 to £55K Annually depending on the experience and expertise)
Hybrid working model and regional autonomy
Company car (based on contract)
Pension scheme
25 days holiday plus bank holidays
Continuous training and career development
A supportive, international team culture rooted in innovation and collaboration
Bupa Healthcare
HMS Shares incentives

About the Application process

HMS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in pushing the boundaries of technology and making a significant impact in the industry. Apply today with your application in English and be part of a team that values your unique perspective and expertise!

The selection process will be conducted ongoing, so do not wait to submit your application!

If you want to know more about the role, please contact Bilal Khan, Commercial Director UK, bilal.khan@hms-networks.com, if you want to know more about the recruitment process, please contact responsible HR.

Responsible recruiter

Myra Veltkamp

myve@hms-networks.com

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HMS Industrial Networks AB
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Regional Sales Manager West/North of UK

Location

Department

Apply by

About HMS Industrial Networks

Position Overview

Key Responsibilities

Candidate Profile – Must-Have Attributes

Education & Experience

What We Offer

Responsible recruiter

Myra Veltkamp

Apply

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